Subject: Retargeting Blog Visitors

Hello,

It’s frustrating as heck to know 
people are coming to your site 
and leaving without giving you 
any benefit whatsoever. 

They’re consuming your bandwidth, 
reading the content you worked 
hard to create, and not buying 
anything or subscribing to your 
email list.

So why does this happen, and 
what can you do about it?

The main reason this happens is 
because, for whatever reason, 
you fail to convince the visitor 
of the value you have to offer. 

Whether it’s subscribing to get 
your free lead magnet, or buying 
a paid product, or you just want 
them to click an ad, they aren’t 
going to take action if you 
haven’t properly convinced them. 

The second reason this can happen 
is because the user is simply too 
busy at the moment to take whatever 
action you are asking of them, or 
maybe they just don’t currently 
have the ability. 

For example, maybe they don’t have 
the money to buy the product you’re 
advertising.

So what can you do? Once that visitor 
is gone, they’re gone. 

Right?

Well, not exactly. If you include a 
retargeting pixel on your blog, anyone 
who visits your site then becomes 
eligible for retargeting. 

If you put a Facebook retargeting 
pixel on your blog, you can then 
advertise on Facebook specifically 
to people who visited your site in 
the past.

You may be screaming, “Why the heck 
would I want to PAY to advertise to 
people who have already been to my 
site and didn’t buy anything????”

Yeah, I get it. I really do. 

But look at it this way:

The average person needs to see 
the same ad three times before 
they decide to buy. 

And remember, most of your 
visitors are probably new, 
first-time visitors. 

They don’t know you from Adam. 

That means they have no real 
reason to trust you other than 
the fact that your content might 
be pretty good to them.

By using retargeting, you can 
remind them you exist. 

In fact, they might have intended 
to come back later when they had 
more time or more money to take 
whatever action you wanted them 
to, but until they see your ad 
on Facebook, they may 
never remember.

Using retargeting allows you to 
reclaim that lost traffic, 
usually at a surprisingly 
affordable price, so that 
you have a second chance to 
get them to take action. 

Why waste all that traffic for 
nothing when you can get it back?

You can learn more about retargeting 
(or remarketing as Facebook calls it) 
on the Facebook website here:

https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences

This page will show you exactly how 
you can take advantage of retargeting 
by setting up the tracking pixel on 
your blog so you can bring back any 
visitors you lose and have another 
chance to get them to take action!

Until Next Time,
{YOUR NAME} 

PS-We’ve got a lot more to cover so stay 
tuned for our next lesson, available shortly!