Subject: Segmenting Blog Content

Hello,

In our previous lesson, we took 
a look at some of the ways blog 
posts might NOT work, and now 
it’s time to look at some ways 
to make content work for you.

The first thing we’re going to 
take a look at is segmenting 
your content into different 
categories in order to achieve 
different goals. 

Unless your blog is very tightly 
niched into a single, 
well-defined category, chances 
are, you have some variation on 
your blog that could be used 
to segment readers.

Here are some examples:

• Your outdoor blog could be 
segmented into fishing, hunting, 
and camping

• Your I.M. blog could be segmented 
into SEO, blogging, social media, etc.

• Your recipe blog could be segmented 
into various diet types

These are just a few examples. 

Almost all blogs have the potential 
for segmenting, which is not only 
great for SEO purposes; 

it’s great for matching 
calls-to-action to the content.

For example, let’s say you have 
a blog that focuses on outdoor 
recreation. 

You could have sections for 
fishing, hunting, and camping. 

Now, you wouldn’t want to use the 
same lead magnet on your fishing 
content as you would on your 
hunting and camping content. 

Sure, there would be some 
crossover from people who enjoy 
all three types of outdoor 
activities, but what about 
people who don’t?

It’s a better idea to segment, 
creating a different lead magnet 
for each type of content to give 
you the best chance at grabbing 
that subscriber. 

If you have a beginner’s guide 
to fishing as your lead magnet 
on your fishing articles, you’d 
have a much better chance of 
getting those readers to 
subscribe than you would if 
your lead magnet was about 
bow hunting or choosing the 
right tent for camping.

I understand if it seems like 
a lot of extra work to create 
a different lead magnet for 
each segment of your site, 
but the extra effort would be 
well worth it. 

Not only that, but you’d have 
a different segment for each 
topic on your list, too. 

Meaning you’d have your fishing 
list, your hunting list, and 
your camping list, for example.

That way, if you have a fishing 
product you’d like to promote, 
you can specifically send it to 
your fishing list. 

If you have a hunting product, 
you can send it to your 
hunting list. 

If you happen to find a product 
that could appeal to all your 
list segments, you could send 
it to each one. It’s all up 
to you. 

But it’s better to segment so 
you’re not constantly sending 
the wrong messages to the 
wrong people.

In our next lesson, we’re going 
to take a look at a few different 
types of article formats, and 
how you can use each one to help 
you reach your goals. 

Until Next Time,
{YOUR NAME} 

PS-Be sure to look for the next 
lesson in your inbox very soon. 
