Subject: Types of Effective Blog Posts

Hello,

As we’ve discussed, not all content 
is going to be effective at getting 
people to take action. 

You need to create content that is 
on-topic. 

You need to be sure to have a 
matching lead magnet for each 
topic you write about. 

You need to segment your content 
and your lists.

Now we’re going to talk about 
the different types of posts that 
you can make that will likely be 
effective at getting people to pay 
attention to your call-to-action, 
thus getting you better results 
for each piece of content 
you write.

Lists

Lists are extremely popular 
these days. 

They’re easy to write. 

They’re easy to read. 

And they’re east to get people 
to take action. 

Not only that, they’re very 
easy to match with an 
appropriate call to action.

Let’s say you wrote a blog post 
called “The Top 3 Ways to Save 
Money on Groceries”. 

Then you could have a lead magnet 
called “25 More Hot Ways to Save 
Money on Groceries”. 

You could tell people they can 
opt-in to your email list to 
find out more ways to save 
money on groceries. 

Boom! Very effective!

Interviews & Guest Posts

Visitors to your blog may not 
trust you yet, especially if 
it’s their first visit. 

But if you can get an expert in 
your field to help you out with 
a guest post or interview, you 
can get instant credibility! 

Having a recognized industry 
expert post on your blog 
immediately tells people your 
blog is important, making it 
a lot more likely they’ll take 
action when you ask them to.

Tips & Tricks

Like lists, tips & tricks are 
extremely popular all around 
the internet. 

They’re quick and easy to write 
and read, provide information 
in digestible format, and are 
very helpful for drawing 
attention to your call-to-action.

Simply create a post that has a 
few tips and tricks on a particular 
subject, or perhaps focuses on just 
one really good tip, and then tell 
people they can opt-in for more 
tips and tricks just like it. 

Then you can have a lead magnet with 
more content like they just read.

In-Depth Tutorials

Tutorials are very good for drawing 
traffic, and if they are well-written, 
they’re excellent for getting people 
to take action. 

After all, if you’re able to teach 
them how to do something they’ve 
wanted to learn, you’ve just proven 
you know what you’re talking about!

Videos

Videos are especially helpful for 
getting people to take action, 
because you can actually use 
the video itself to ask people 
to take action. 

Just tell them to visit your website 
and enter their name and address for 
more information on the topic of 
the video. 

You can even put a link to your site 
in the description, and brand the 
video with your URL for even 
more traffic.

These are just a few ideas you can 
use to create killer content that 
will get people to take action.

In our fifth lesson, you’ll learn 
how to use retargeting to get back 
visitors who came to your site and 
did NOT take action, giving you 
another chance to get that subscriber 
or sale.

Until Next Time,
{YOUR NAME} 

PS-Be sure to look for it 
in your inbox!