Subject: Why Your Content Doesn’t Sell

Hello,

The first thing we’re going to discuss 
in our series on writing blog content 
that sells is why certain content 
DOESN’T sell. 

Only by knowing what it is that can 
make content perform poorly can one 
learn to create content that 
DOES perform.

There are five main reasons content 
fails to perform properly, and we’re 
going to take a look at each one.

First, and most obvious, is the lack 
of a strong call-to-action. 

A lot of bloggers tend to write 
content and slap it up on the blog, 
just hoping for the best. 

It’s like the old adage that if you 
throw enough crap at the wall, some 
of it is bound to stick. 

The trouble is, when you have no 
call-to-action, people are not 
going to take any action at all. 

Oh, sure, you may get the occasional 
subscriber or the occasional click 
on an ad. 

Maybe even a sale or two here 
and there. 

But it’s not likely you’re going 
to see a lot of results.

Another major reason content fails 
to get results is that it is 
simply off topic. 

I mentioned this in our last lesson, 
but it deserves to be repeated. 

Content that is off topic may bring 
in some extra traffic, but it’s 
probably not going to do much to help 
you achieve your goals.

Content that goes on too long is 
going to be counterproductive. 

I know the conventional wisdom these 
days says you should create longer 
content for search engines, but if 
you let your content go on for too 
long, it’s going to become so boring 
people leave before they have a 
chance to take whatever action you 
want them to take.

Writing content that serves no purpose 
as far as your goals is also 
counterproductive. 

If you’re writing content just to 
write content, it’s likely not 
going to perform.

Finally, you don’t want to include 
any kind of distractions that might 
capture attention and draw it away 
from your goals. 

Let’s say your primary goal is to 
build your subscriber base. 

The last thing you want is for an 
interstitial ad on your site to 
draw attention away from your 
subscription box, especially if 
you’re sending that traffic to 
some affiliate product that 
hasn’t even proven to convert 
well for you.

Now that you know some of the 
things that cause content NOT to 
work well, it’s time to move on 
to things that DO work. 

Our next lesson is going to delve 
into some ways you can create 
content that will help you get 
closer to your goals while still 
being useful, interesting, and 
entertaining to your audience.

Until Next Time,
{YOUR NAME} 

PS-Stay tuned, and be on the lookout 
for the next lesson, which should be 
arriving in your inbox shortly. 

See you then! 