Subject: Blog Posts That Go Viral

Hello,

One of the most frustrating things 
about blogging is spending a huge 
amount of time writing an article 
that you think is the greatest 
thing since the internet came 
along and… crickets, crickets.

You don’t see any increased traffic. 

You don’t get any comments. 

No one shares it. 

It’s like you just spent the last 
few hours of your life talking to 
a brick wall, only it hurts a lot 
more because you really put a lot 
of effort into it.

Sometimes it can almost feel like 
your first day of kindergarten 
all over again. 

You’re standing in the corner, 
scared to death, thinking nobody 
likes you.

Fortunately, it’s not really 
that bad. 

Usually, it’s a matter of not 
taking a few steps to ensure 
your article goes viral. 

There are a few things you can 
do to actually help the process 
along.

First, you need to write engaging 
content. 

Don’t write the same old stuffy, 
plainly informative content 
everyone else does. 

Liven it up by interjecting wit or 
excitement. 

Add appropriate stories whenever 
possible. 

Give people a reason to want to 
share your content.

Secondly, you want to make it as 
easy as possible for people to 
share your articles. 

Install a good social sharing 
plugin on your site so people 
can share your content at the 
click of a button. 

If people have to take extra 
steps to share your stuff, 
they probably won’t.

Make sure at least one of the 
images in your article is 
Pinterest worthy. 

It should be taller than it 
is wide, and it should have 
the title of your article 
written somewhere on it so 
people can easily share it 
on Pinterest and see, at a 
glance, what it is about. 

Think people won’t pin your 
article because it’s not a 
recipe or craft project? 

Think again! 

People share ALL kinds of 
content these days, and 
there are even a lot of 
men on the site. 

People seem to have this 
misconception that Pinterest 
is just a bunch of women 
sharing fashion and recipes, 
but it’s actually getting 
bigger with men all the time. 

It’s truly for both genders, 
and pretty much any interest 
you can think of is present.

Also, be sure to include strong 
calls-to-action directly in your 
content. 

Ask people to share and comment. 

Many people won’t even think of 
doing this unless you ask. 

But if you include a box at the 
end of your article asking, 

“Did you like this article? 
If so, click one of the buttons 
below to share it! 
I’d really appreciate it!” 

People are more likely to do so.

Gamification is another great way 
to get people to share and comment. 

Gamification makes sharing and 
commenting into a game. 

People get points when they share 
and comment on your content, and 
they can appear on leaderboards 
and even win prizes if you choose 
to give them out. 

It makes people a lot more willing 
to participate.

Look for our next lesson coming soon. 

You’re going to learn how to choose 
great topics for your articles and 
how to create article titles that 
draw clicks. 

Until Next Time,
{YOUR NAME} 

PS-See you then! 