Subject: Winning Article Topics and Titles

Hello,

This is our final lesson on writing 
blog content that sells, and today 
we’re going to be taking a look at 
the best ways to choose great topics 
for your articles and how to craft 
titles that get clicks.

You may be tempted to just write 
about anything and everything that 
pops into your head, but try to 
resist the temptation. 

Writing just for the sake of putting 
content on your blog could actually 
HURT you more than it helps. 

More content isn’t always better.

See, Google pays attention to how 
long people stay on your site. 

It’s called “bounce rate”, and when 
people leave your site quickly or 
don’t click another article, Google 
sees it as meaning your content isn’t 
what they were looking for. 

This means a possible drop in rankings.

For this reason, and for the sake of 
making sure visitors actually like 
your site and want to come back, 
it’s important to write only about 
topics you truly believe your visitors 
will enjoy.

But how do you know what your visitors 
will enjoy? 

Start by grabbing something to take 
notes with and go to some of the 
top blogs and sites in your niche. 

See which of their articles are 
getting the most shares and comments 
and make a list of those topics. 

You can write our own version of the 
same topics, or twist them a bit and 
write something similar, 
but different. 

You definitely want to put your own 
unique take on the topic rather than 
rehashing what the other sites 
have said.

Next, it’s important to create catchy 
headlines that will actually make 
people want to click and read 
the article. 

Let’s look at some examples:

BAD: Electric Heaters Can Be Dangerous

GOOD: 15 Alarming Ways Electric Heaters 
Could Kill Your Family!

BAD: Dust Mites Are A Common Allergen

GOOD: The Shocking Hidden Source of 
Allergies Lurking In Your Home!

BAD: The Best Fried Chicken Recipes

GOOD: 6 Fried Chicken Recipes So Good 
Your Grandma Will Beg For The Recipes!

BAD: Getting More Blog Traffic

GOOD: 12 Little-Known Sources Of Traffic 
To Make Your Blog Stats Implode!

Those headlines may seem hype-y, 
but they work. 

If you really pay attention to the 
articles that are getting a lot of 
attention online, almost all of them 
have headlines that are full of hype. 

Hype works.

Don’t be afraid to inject hype 
into headlines. 

Even the big news websites like 
CNN and Fox News do this. 

They’ll sometimes deliberately state 
things in a way that makes the 
article sound more exciting or scary 
than it actually is just to grab 
clicks. 

I’m not saying you have to misstate 
anything. 

Just inject enough hype to make people 
curious enough to read your article.

That concludes this series on blog 
posts that sell. 

I hope you’ve learned a lot and 
you’ll find it useful. 

Until Next Time,
{YOUR NAME} 

PS-Good luck with all your 
blog posts!

