Subject: Do Your Blog Posts Suck?

Hello and Welcome!

Blog posts can be incredibly helpful 
for your business, but are your posts 
actually helping your business, or are 
they potentially hurting you? 

Even if they aren’t hurting you, they 
could be costing you sales if they 
aren’t written with conversions 
in mind.

The first thing you need to do is figure 
out what your primary goal is. 

Do you want to make immediate sales, or 
are you looking to build an email list 
for long-term business? 

Are you looking for leads for an offline 
business? 

Are you looking to build traffic to 
your blog?

Whatever your goals, it’s important to 
keep those goals in mind as you 
create content. 

It’s not enough just to create interesting, 
informative content. 

You could have the best content in the 
world from a purely educational or 
entertaining standpoint, but if it’s 
not written with your goals in mind, 
you’re just wasting your time.

You may be wondering how exactly you can 
be sure your content really supports 
your goals. 

After all, pretty much anything can do 
that, right?

Well, not exactly.

Let’s say your blog is all about golf, 
and you think your audience will respond 
well to a series of travel articles. 

And there’s a good chance that might 
be true. 

Your audience might truly enjoy those 
travel articles. 

However, you must keep in mind that travel 
articles aren’t going to help you achieve 
your goals for your golf business unless 
your biggest purpose is simply to attract 
the most possible traffic.

Even then, writing articles about travel 
on a blog that is in the golf niche might 
actually hurt your SEO, because you’d be 
diluting your overall theme. 

You may have already read that SEO requires 
you to stick pretty closely to your topic 
to get the most benefit from search 
engines, and if you start writing about 
other topics, you can hurt your rankings 
for golf terms.

You should always be thinking about how 
to create content that is not only 
educational, interesting, and entertaining 
for your visitors, but content that will 
also help you reach whatever goals you’ve 
set for your business.

That’s what this whole lesson series 
is about. 

You’re going to learn how to create content 
that will help you achieve your goals, whatever 
those goals might be.

We’re going to take a look at some ways you 
can tailor your content with specific goals 
in mind, and how to make the most out of 
every article you write.

This course will be delivered to your inbox 
over the next few days, so keep an eye out 
for it! 

Until Next Time,
{YOUR NAME} 

PS-See you in the next lesson!
